Most mid-market companies don't have a marketing department; they have a person, an agency, or nothing. Mesaya staffs the department role by role — daily publishing, local SEO, paid media, reviews, content — with managed AI employees orchestrated by a marketing-manager agent and supervised by a named account manager. Start with one role; add the rest as they earn it.
Who it's for, how a role runs, what it costs — from our CEO. Also in Español, Français, Italiano, Português, עברית, Русский and 中文 at mesaya.com/explainer.
Every role is configured from agents already running in production — never a blank prompt. Each one gets its own service account, limited to the permissions you grant, and works inside the tools you already run.
Plans the week, briefs the other roles, checks the work against your goals and reports what changed.
Weekly plan against your calendar
Briefs and checks
Monday report: what shipped, what moved
Turns your photos and products into on-brand posts and creative, every day, approved before they go live.
Posts and creative
Per-channel formats and variants
Approval gate until autonomy is earned
Keeps listings, pages and content ranking — weekly, reported plainly.
Local listings and reviews maintained
Content published to an approved calendar
Monthly ranking report
Runs Google and Meta campaigns with creative variants, budget pacing and caps you set.
Campaigns built and paced weekly
Creative variants tested
Spend caps and reporting
Answers reviews and comments in your voice within the day and flags what needs a manager.
Reviews answered daily
Escalation rules you set
Ratings digest weekly
A discovery call on your business and its bottlenecks; one role picked for the trial; a scoping call on systems, rules and approvals. Our audit agent reads your email and systems so the history is understood in days, without meetings.
A graduated agent configured for the role, pre-trained with your manager on examples and edge cases. Service accounts, permissions and approval gates set in your own systems.
The agent works; a human approves everything consequential. Every deliverable logged with its approval chain. Outcomes verified at the source.
Approvals recede as results prove out; exceptions and samples stay reviewed. Your account manager stays in the loop — and scopes the next role.
Every public-facing role starts in shadow mode: it drafts, a human approves.
Novettino runs seven marketing-side roles this way; Modani's marketing department runs ten agents.
Shadow · week 1 — it drafts, you send.
Ask first — it proposes, you approve.
Routine — standard cases handled, exceptions to you.
Autopilot — it runs; you get the digest.
Simple as payroll, and a credit is always $1. No licenses, no implementation fee, month to month. Your first week is free.
per month, per role. Each role is priced by its deliverables, so the minimum scales with the role.
Every task has a credit price — a lead answered: 2, an invoice chased: 2, a report delivered: 6. Itemized on your log, reported as KPIs, reviewed by you.
Add credit batches when you need more done. You set a monthly cap; the bill never passes it.
In aggregate, a role lands at a fraction of what the same work costs in payroll. Rates shown are examples; your order sets yours, and outcome pricing is available where results are measurable — collections on dollars recovered, lead response on booked meetings. You see the exact price for your roles on the scoping call.
We founded Modani, a national furniture retailer, in 2007, sold it in 2018, and bought it back in 2024 to rebuild it on AI. Revenue is up 39% year over year with less than 40% of its former workforce. Every Mesaya role was graduated there first, on a live P&L.
The same roles run for clients in retail, distribution, professional services and hospitality — each inside their own tools, each with a named account manager. A live portal demo is available on request.
Not until you extend autonomy to that role. Every public-facing role starts with a human approving each post; you can pull autonomy back in one tap.
You and your account manager, on the scoping call and in the weekly report. The marketing-manager agent runs the week against those goals; it doesn't invent them.
Caps per campaign, set by you, enforced by the platform and the agent. The ad accounts stay yours.
A Monday report in plain language: what shipped, what it did, what's planned — and the portal with every asset and its approval.
Most clients do. Publishing or reviews first; SEO and paid media once the first role has earned it.
Tell us where your team loses the most hours. We'll propose the first role, show you a prototype for your business, and have it working in shadow mode within three weeks.
Book a scoping callOr tell us in writing — we reply within one business day.
